Established in Rossett in 2008, Pure Perfection has grown from Sara Cheeney’s passion for skin and aesthetic medicine into an award-winning clinic bringing together Skin, Aesthetics, Dermatology, Menopause and Wellness. What began as a vision to bring exceptional clinical standards and advanced treatments to the local area has evolved into a clinic trusted by patients from across North Wales, Cheshire, the North West and further afield.
Our team of registered nurses, doctors and qualified aestheticians combines clinical expertise with advanced technology and evidence-led care, within a clinic regulated by Healthcare Inspectorate Wales.
More than 18 years on, our purpose remains simple: to provide exceptional care, thoughtful advice and a highly personal experience, so that every patient feels listened to, understood and confident they are in experienced hands from the moment they walk through our doors.
Long before Pure Perfection opened its doors, Sara’s passion for skin had already begun. Her own experience with psoriasis as a teenager took her on a personal journey to better understand her skin, introducing her to private medical clinics, advanced skincare, dermatology and the developing world of aesthetic medicine. What stayed with her was not simply the treatments themselves, but the difference the right care could make to someone’s confidence, self-esteem and the way they felt about themselves.
Sara went on to train as a nurse and spent many years working within the NHS, developing the clinical knowledge, medical standards and approach to patient care that would later become fundamental to Pure Perfection. In 2008, she founded the clinic with a clear vision: to create the kind of expert destination she felt was missing locally, where patients could access advanced treatments and technology alongside honest advice and genuinely personal care.
Over the years, that original vision has naturally expanded. As patients returned at different stages of their lives, the conversations changed too. Concerns around skin and aesthetics increasingly overlapped with ageing, hormones, health, confidence and wider wellbeing, highlighting the value of looking beyond one concern in isolation.
Pure Perfection evolved alongside those needs, growing into the multidisciplinary clinic it is today. The scope may be broader, but the principle behind it remains the same: do what is right for the patient.
To combine clinical expertise with genuinely personal care, helping people feel more confident, healthier and happier in their own skin. Every decision we make is guided by what will genuinely benefit the patient, whether that means treatment, a longer-term plan or simply professional advice.
Understand Before We Treat
Good care starts with listening. We take the time to understand your concerns, what matters to you and what you hope to achieve before recommending treatment or creating a longer-term plan.
Evidence Over Trends
New does not automatically mean better. Every treatment, technology and product we introduce is carefully considered, with safety, clinical evidence, quality and meaningful patient outcomes guiding our decisions.
Enhance, Never Change
Our approach is centred on helping you look healthy, refreshed and naturally yourself. We believe the best results enhance what is already there, rather than changing what makes you unique.
Proudly Welsh
Founded in North Wales in 2008, Pure Perfection now welcomes patients from across Wales, Cheshire, the North West and further afield. Wherever our reputation takes us, we remain incredibly proud of where our story began.
Every Pure Perfection journey begins with understanding you. From your first conversation to treatment, aftercare and ongoing review, we make sure you know what to expect and why we are recommending it.
At Pure Perfection, our dedicated team of experienced professionals is passionate about helping you look and feel your very best. Combining clinical expertise with a warm, personalised approach, we take the time to understand your individual needs and goals. Get to know the friendly faces behind Pure Perfection and discover the people who make your experience so special.
Education and advice to guide your aesthetic journey
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I am the Founder and Director of Pure Perfection and an Independent Nurse Prescriber, with a passion for aesthetics, skin health and wellness.
My role is a combination of clinical care, leadership and continually looking at how we can make Pure Perfection better for our clients and our team. I still love being hands-on with clients and treatments, while also leading the vision of the clinic and ensuring we continue to deliver the highest standards of care, expertise and experience.
My Favourite Treatment & Why…
Dermal fillers would have to be my favourite treatment. I love how subtle, carefully placed filler can enhance facial proportions, improve profile asymmetry and restore balance while keeping someone looking completely natural.
For me, though, the skin is always the canvas. Great skin health, good skincare and daily SPF are fundamental to achieving beautiful results, which is why I believe aesthetics and skin health should always work together.
My Hero Product & Why…
It has to be my Viderma skincare range.
After years of teaching medical grade skincare and recommending products to clients and clinicians, I wanted to create my own range that I could truly stand behind. Developing Viderma has allowed me to have control over the ingredients, formulations and quality, while creating effective skincare that is accessible to more people.
I have always loved anti-ageing ingredients, particularly peptides and retinol, so Lumina Lift is a personal favourite. I love what it can do for the appearance and feel of the skin and the way it fits into a long-term approach to skin health.
What Makes Pure Perfection Different?
Pure Perfection has been built from passion.
My passion for skin and aesthetics began when I was a teenager and struggled with my own skin, which had a huge impact on my confidence. That experience stayed with me and ultimately became the driving force behind my career. I wanted to understand skin, help people and give others the confidence that I had once struggled with myself.
My own life experiences have continued to shape Pure Perfection. Going through cancer was another huge knock to my confidence and changed my perspective on what really matters. It made me even more passionate about helping people feel good about themselves, their health and their wellbeing.
I genuinely think about Pure Perfection every day — how we can improve, what we can offer our clients and how we can make someone’s experience even better. I love what I do, I love the treatments and I feel incredibly lucky that my passion became my career.
What I Would Say to Someone Thinking of Coming to Pure Perfection…
Come and experience it for yourself.
I think choosing a clinic is very personal, so I would encourage you to come in, meet the team and see what we are about. Look at our ethos, our approach to client care, the personalities you meet and, most importantly, how the clinic makes you feel.
With many years of experience, multiple awards and a team that genuinely cares about what we do, we continually strive to be the very best at everything we offer.
What Makes Pure Perfection Different to Me…
It is the care we give our clients and the personalised journey we create for every individual.
We look at the whole picture rather than simply treating one concern. By combining clinically proven technology, advanced treatments, carefully selected skincare and wellness services, we can create a truly tailored approach designed around each person’s goals.
Ultimately, it is about helping people feel healthy, confident and comfortable in themselves — so they can be the best version of themselves and truly shine.
5 Famous People, Dead or Alive, I Would Like to Have at a Dinner Party…
When I Was Younger, I Wanted to Be…
A pop star — Kylie Minogue would definitely have been the dream!
If I Wasn’t Doing What I Do Now, I Would Be…
A helicopter emergency medical paramedic. I have always had huge admiration for people who work in emergency medicine and make such a difference when people need them most.
My Guilty Pleasure…
Food, drink and beautiful places.
I love fine food, discovering great restaurants and experiencing beautiful places with the people I love. And I do have a soft spot for a good Pina Colada!
The Actor Who Would Play Me in a Film About My Life Would Be…
Julia Roberts. She has warmth, humour, strength and a little bit of glamour — I think she could bring all the different sides of my personality to life!
I Am Passionate About…
My family, life experiences and being outdoors.
I love spending time with my family, walking my dogs in beautiful places and having time to switch off, breathe and think. Life experience has taught me to appreciate the small things — time, laughter, good company and making memories in beautiful places.
The 3 Things I Would Take to a Desert Island & Why…
The Superpower I Would Like to Have…
To cure cancer.
Having experienced cancer personally, this is something that means an enormous amount to me. If I could have one superpower, it would be to take that experience away from others and give more families the chance to have more time together.
What I Like to Do in My Spare Time…
Spending time with my family, walking the dogs, relaxing and enjoying great food. I love eating out, discovering beautiful places and making the most of time with the people who matter most to me.
The Songs That Would Get Me on Karaoke…
I couldn’t choose just one!
When You Tell Me That You Love Me — Diana Ross
Suddenly — Angry Anderson
Unstoppable — Sia
My Hero…
My mum — my absolute rock.
She has always stood by me, pushed me forward and given me unconditional love and support. I will always be eternally grateful for everything she has given me and the person she helped me become.
Life has changed as she has developed dementia, and our roles have now reversed in many ways as I care for her. It has taught me even more about love, patience, gratitude and the importance of cherishing the people we have while we have them.
She will always be my hero.
Gosia is a dedicated and compassionate Aesthetician who is passionate about helping clients achieve healthier, more confident skin through personalised treatment and expert skincare advice.
With a strong interest in advanced skin health and aesthetic treatments, Gosia takes the time to understand each client’s individual concerns, lifestyle and goals before recommending a bespoke treatment journey. She believes that exceptional results begin with exceptional client care, and places great importance on creating a calm, supportive and professional experience from consultation through to treatment and beyond.
Gosia particularly enjoys performing detailed skin consultations and seeing the transformation that can be achieved when the right combination of treatments and skincare is tailored to the individual. She is passionate about continuing to develop her knowledge and practical skills and is currently expanding her expertise in advanced technologies, including XEO+ and CO₂ laser treatments.
Her Favourite Treatment
One of Gosia’s favourite treatments is XEO+, due to its versatility and ability to address a wide range of skin concerns, including pigmentation, sun damage, redness, rosacea and uneven skin tone.
She particularly enjoys seeing the progressive improvements in her clients’ skin throughout a treatment programme and, most importantly, the positive effect these results can have on their confidence.
Her Approach
Gosia believes that communication, education and trust are at the heart of exceptional aesthetic care. Rather than taking a one-size-fits-all approach, she focuses on understanding what each client wants to achieve and recommending treatments that are appropriate for their individual needs.
She is committed to ongoing professional development and keeping up to date with the latest advances in skin health and aesthetic technology, ensuring her clients receive safe, effective and evidence-informed care.
At Pure Perfection, Gosia is proud to be part of a team that places clinical excellence, client safety and outstanding patient experience at the heart of everything it does.
“I love seeing the difference that the right treatment plan can make — not only to a client’s skin, but also to how confident and comfortable they feel in themselves.”
My Role at Pure Perfection & What I Specialise In
With over 15 years of international experience across the USA, Canada and now the UK, I bring a wealth of knowledge, expertise and a genuine passion for all things skin to Pure Perfection.
As a Senior Aesthetician & Skin Specialist, I am a self-confessed skin enthusiast with a particular interest in skin science, active ingredients and advanced aesthetic treatments. I love understanding how the skin works and how we can combine innovative technologies with medical-grade skincare to achieve healthier, more radiant skin.
However, my greatest passion is getting to know the person behind the skin. I believe that every client is unique, and I love creating personalised treatment journeys that not only deliver visible results but also build confidence and encourage a little self-love along the way.
For me, helping someone feel fantastic in their own skin is the most rewarding part of what I do.
My Favourite Treatment & Why
My favourite treatment is HydraGenesis, the ultimate combination of HydraFacial and Laser Genesis.
I love how these two advanced technologies work together to deeply cleanse, exfoliate and hydrate the skin while stimulating collagen production and improving overall skin quality.
It is a fantastic treatment for achieving a healthy, fresh-faced glow while supporting long-term skin health. I particularly enjoy being able to tailor the treatment to each client’s individual skin concerns and goals.
My Hero Product & Why
Sunscreen — always!
If there is one skincare product I believe everyone should use every single day, it is sunscreen.
Protecting the skin from UV damage is one of the most important steps in maintaining healthy skin, preventing premature ageing and protecting the results of professional treatments.
You can invest in the most advanced skincare and treatments available, but daily sun protection is absolutely essential. It is my number one skincare non-negotiable!
What Makes Pure Perfection Different?
What makes Pure Perfection special is the combination of advanced technology, clinical expertise and a truly personalised approach to skin health.
The clinic offers an incredible range of innovative treatments and medical-grade skincare, allowing us to create tailored treatment plans rather than taking a one-size-fits-all approach.
I also love being part of a team that is genuinely passionate about education, achieving results and providing exceptional client care.
What I Would Say to Someone Thinking of Coming to Pure Perfection
Your skin journey is personal, and you deserve to feel listened to, understood and confident in the care you receive.
Whether you are looking to address a specific skin concern, improve your overall skin health or simply invest in yourself, we are here to guide you every step of the way.
My advice would be to come in, ask questions and let us get to know you and your skin. Together, we can create a personalised journey that helps you achieve beautiful, healthy skin and feel confident in yourself.
And one final piece of advice — never forget your SPF!
As Operations & Finance Co-ordinator, I play an important role in keeping Pure Perfection running smoothly behind the scenes. My role includes supporting with costings, stock control, liaising with suppliers and assisting with the day-to-day organisation of the clinic.
I also support the team on reception and step in to cover the Clinic Co-ordinator role when needed, helping to make sure our clients receive the same warm, welcoming experience every time they visit us.
I enjoy the variety of my role and being able to support both the team and the day-to-day running of the clinic. There is a lot that happens behind the scenes at Pure Perfection, and I enjoy being part of making sure everything works seamlessly.
My Favourite Treatment & Why…
My favourite treatment would have to be anti-wrinkle treatment. I love the feeling of smoothness and tightness it can give ageing skin, creating a fresh, glass-like appearance. I also love the subtle lift it can provide to folds that develop with age, combined with the fact that there is virtually no downtime.
My Hero Products & Why…
I have two favourite products that I really love.
ZO Daily Power Defense is one of my favourites because it helps protect the skin against free radicals and oxidative damage caused by environmental factors such as pollution and UV exposure. It also helps to soften the appearance of lines and wrinkles while supporting the skin’s firmness and elasticity.
My second favourite is Viderma Solar Veil SPF 50. I love that it provides high daily protection against UV damage while also hydrating and nourishing the skin. It glides effortlessly onto the skin without leaving a chalky residue or making the skin feel dry, which makes it so easy to use every day.
What Makes Pure Perfection Different?
For me, it is the way we get to know our clients as individuals. We take the time to listen to their concerns, understand what they want to achieve and tailor our treatments, products and aftercare to suit their individual needs.
We genuinely want every client to feel valued and cared for, and to leave Pure Perfection feeling more confident, relaxed and positive about themselves.
What I Would Say to Someone Thinking of Coming to Pure Perfection…
I would say, come and experience it for yourself! We are a friendly and welcoming team who genuinely enjoy making people feel special.
Our treatments are bespoke to each individual, and our goal is always to make our clients feel comfortable, confident and well cared for from the moment they walk through the door.
5 Famous People, Dead or Alive, I Would Like to Have at a Dinner Party…
When I Was Younger I Wanted to Be…
Polly Walker.
If I Wasn’t Doing What I Do Now, I Would Be…
Jane Goodall — I would love to have followed a career centred around animals, nature and conservation.
My Guilty Pleasure…
A fresh baguette filled with peanut butter and jam!
The Actor Who Would Play Me in a Film About My Life Would Be…
Tilda Swinton. She is incredibly talented, unique and completely herself — I think she would bring an interesting interpretation to my life!
I Am Passionate About…
Animal welfare and compassion within farming. I am particularly passionate about improving and regulating practices within the dairy and meat industries and ensuring that animal welfare is given the importance it deserves.
The 3 Things I Would Take to a Desert Island & Why…
The Superpower I Would Like to Have…
To be invisible!
What I Like to Do in My Spare Time…
I love spending time with my family and going on scenic walks with my dogs. I enjoy being outdoors, exploring beautiful surroundings and having time away from the busyness of everyday life.
The Song That Would Get Me on Karaoke…
Mr Brightside by The Killers.
My Hero…
All those who serve in our Armed Forces and selflessly put their lives on the line to protect others. I have enormous respect for their courage, commitment and dedication.
My Role at Pure Perfection & What I Specialise In
As Business Development Manager at Pure Perfection, my role is to support the continued growth and development of the clinic, with a strong focus on team collaboration, client relationships, and delivering an exceptional patient experience.
With extensive experience in business development and people management, I am
passionate about creating strategies that not only drive business success but also
ensure every client receives the highest standard of personalised care.
For me, it is about much more than the treatment itself. It is about creating a seamless, welcoming and memorable experience from the very first enquiry through to treatment and ongoing aftercare.
My Favourite Treatment & Why
My favourite treatments are Laser Genesis and Dermal Fillers.
I love Laser Genesis for its ability to rejuvenate the skin, improve its overall appearance and help restore a healthy, radiant complexion.
I also love dermal fillers for the beautiful, natural-looking enhancements they can
achieve when performed with skill and precision. Both treatments reflect what Pure
Perfection is all about — helping clients look and feel like the very best version of
themselves.
What Makes Pure Perfection Different?
Pure Perfection combines clinical excellence, advanced technology and innovative
treatments with a genuinely personalised approach to patient care.
What makes the clinic particularly special is the passion and dedication of the team.
Everyone shares the same commitment to delivering exceptional standards, building
trust and helping clients feel confident throughout their journey.
I am incredibly proud to be part of such a progressive, supportive and forward-
thinking clinic.
What I Would Say to Someone Thinking of Coming to Pure Perfection
From the moment you walk through our doors, you are in the very best hands.
Our aim is for every client to feel welcomed, valued and completely confident in the
care they receive. Whether you are beginning your skincare journey or continuing with treatments you already love, our team is here to guide and support you every
step of the way.
I cannot wait to welcome both new and existing clients to Pure Perfection and be part of their journey towards healthier skin, renewed confidence, and overall wellbeing.
Jan Birch is an award-winning nurse who is highly respected and well-known within her field of dermatology and aesthetic medicine.
Jan’s years of medical research into dermatological skin conditions and skin cancers have been published in several clinical papers. Her work in aesthetics has also been published in European and trade industry journals, as well as featured in several mainstream publications such as the Daily Mail, Daily Mirror, Embarrassing Bodies and Sky TV.
Jan has campaigned for safety in the aesthetic Industry for many years and has been on both TV and Radio to discuss its importance.
Specialises in diagnostics, skin cancers, dermatology surgery and aesthetic medicine.
