Our skin care experts at Pure Perfection Clinic are passionate about skin health We pride ourselves on using only the best brands when it comes to both clinical and beauty treatments at Pure Perfection, such as ZO Medical™ and ZO Skin Health™. The ZO Medical and ZO Skin Health skin care ranges were developed by Dr Zein Obagi to help combat the signs of ageing skin such as wrinkles, age spots and pigmentation. ZO also offers clinically-proven prescription skincare for acne, eczema, psoriasis and rosacea. Pure Perfection Clinic is a ZO Medical and ZO Skin Health approved Skin Clinic. We only sell guaranteed genuine products and we offer face-to-face skin consultations to make sure you get the very best products suitable for your skin type. For more information on ZO’s Recommended Daily Skincare Program call us on 01244 917259 or book a consultation online. Help to reduce signs of ageing in your skin by following these simple tips from ZO Skin Health Do not sunbathe Getting a tan from the sun or a tanning bed exposes you to harmful UV rays. Excessive exposure to UV light can accelerate ageing skin, which leads to wrinkles, age spots, a blotchy complexion (pigmentation) and even skin cancer. So take care of your skin – why not apply a self-tanner cream to achieve a summer glow the safe way? Stop using products that sting or burn Unless – of course – they are prescribed by a medically-trained skin specialist like Sara and other members of the team at Pure Perfection Clinic. Irritating the skin makes signs of ageing more noticeable. Some anti-aging products prescribed by a skin specialist may burn or sting. When using a prescription anti-ageing product, this can be okay. Just be sure to let your skin specialist know. Use skincare products as directed Active ingredients can do more harm than good when too much is used. Applying more than directed can cause clogged pores, a blotchy complexion, or other unwanted effects. Give the product time to work While a moisturizer can immediately plump up fine lines in the short term, most products take some time for results to appear. So be patient… Avoid repetitive facial expressions When you make a facial expression such as squinting or frowning, you contract the underlying muscles. If you repeatedly contract the same muscles for many years, these lines become permanent. If you smoke, stop! Apart from the countless health complications attributed to smoking, it can also greatly speed up the rate that your skin ages. Smoking can cause premature facial ageing with increased lines and wrinkles as well as a dull, sallow complexion.